Growth
Conversion Rate Optimization (CRO)
Find where a useful visit becomes a missed opportunity.
How we approach the work
A clear path from brief to delivery.
The XGEM approach
We examine the journey before proposing a test. Analytics, user behaviour and interface review help separate a usability problem from a messaging or measurement problem, so the change addresses the real friction.
How we check the result
We define the primary measure, guardrails and test conditions in advance. Where traffic is insufficient, we prioritise evidenced usability improvements.
What we need to get started
Bring analytics, the target action and access to the current journey. We examine friction before proposing a test.
Scope decisions
Experiment duration depends on traffic and measurement quality. Where testing is not reliable, we state that and prioritise usability fixes.