COMMERCE · BRAND EXPERIENCE · Design concept

Still — objects, considered.

An editorial store concept for considered homeware. Product photography, quiet typography and a direct route to the collection.

Still homeware store concept with a sage ceramic pitcher and editorial product layout

Client: XGEM — design concept
Year: 2026
Our role: Storefront design · Product storytelling · Visual direction

Overview

Still is an original XGEM design concept for a homeware store. It explores how a small collection can feel distinctive without making customers work to find it.

A generous product photograph introduces the material and mood. The collection stays one action away, while the supporting story explains the point of view behind the objects.

An original visual concept, with imagery created for the study. A production store would connect this direction to a real catalogue, checkout and fulfilment flow.

The brief

Give a small homeware collection a recognisable voice while keeping shopping straightforward.

Our approach

Pair tactile imagery with restrained editorial type, a clear collection link and a compact navigation. Use a sage-and-linen palette that lets the objects lead.

The result

A commerce design direction ready to adapt to a brand’s own products, story and shopping journey.

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